It’s hard to believe TukTuk is nearly five years old, the same age as many preschool children we support (that’s a thinker). We’ve hit milestone after milestone to get this far, and now we’re hitting another, it’s rebrand time - the updated, fresh looking, vision-driven, full revving TukTuk is taking to the road. Beep beep.
Good question, thanks for asking. The short answer is we’ve become more focused in recent years, we discovered what we’re striving for, and learnt our place in Cambodia. Rebranding is a way of cementing identity. The same Tuk Tuk for Children principles, just with a paint job and name trim.
Rebranding is a way of cementing identity. The same Tuk Tuk for Children principles, just with a paint job and name trim.
You got it. This was the hardest decision. But after years of people asking if we’re a taxi service for kids, we knew a change was needed to spread our story efficiently. So, from now on, it’s TukTuk. But don’t fret, we’re still the most exciting educational charity South-East.
A trailer full. As we delved further into TukTuk projects, we’ve learnt what we need: skilled volunteers, partnerships, sponsorship, donations, and people like you sharing our story.
By cementing our identity, endless doors are opened, allowing TukTuk to create a bigger and bigger positive impact. After all, it’s about sustainable longterm change, not quick fixes. The new TukTuk will empower us to reach this.
At this moment, we’re looking into our Tuk Tuk For Children past and our TukTuk future. When this crazy journey began, we were just a bunch of volunteers hurtling around Cambodia, trying to give kids some fun. From Tuk Tuk Theatre sessions to preschool resources to digital education tools, our projects progressed, and so did we. We started to understand enabling long-term growth.
As TukTuk drives forward, we carry more knowledge, more supporters, more tools, more stories, and more focus. But we still hold the same principles.
TukTuk’s rebrand is cementing our place. Because guess what? We’re not going anywhere. We’ve changed a lot, but we haven’t changed at all.
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